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Biography

Born in Sydney Australia, I was always intrigued by the people on TV and had the urge to be the one on the other side of the camera. My father was one of ABC Channel’s renowned reporters and he taught me the courage and determination needed to become a journalist.

Armed with the will and the zeal to make it in this field, I later enrolled for journalism major in Columbia University in New York. By the time I was done with the studies I was sure that this is what I was meant to do for the rest of my life.

My first job was at a small magazine in New York where I was a business reporter but this was not really my kind of thing. After doing this for about two years I was given a chance to analyze the few businesses for articles in the magazine and I was happy again.

I did this so perfectly that I was literally poached from this job to work for the Wall Street Journal. I have since worked for firms in Australia, UK and USA including the New York Times.

I love what I do and that is why am very good at it. Looking into small and large businesses and breaking down how they work and how they benefit their customers is a passion of mine. I believe that all clients deserve to make informed decisions and I am here to provide them with the information they need.

I have analyzed so many businesses I can tell which startups will thrive and which ones will not. I tell businesses what their potential risks are and can positively predict business trends.

I may not be a Business major but my experience as a Business Analyst combined with the research skills learned in journalism do come in handy in my work. Needless to say, I love what I do.

In my work, I interact with everyone in the business structure from the CEO to the cleaners and the security team. I have learned to appreciate everyone because a business cannot thrive if one part of the organization fails. Everyone needs to do their part to ensure that the final product is perfect. This has made me a better team player.

When I am not coming up with a business analysis report you will find me reading a book, magazine, newspaper or blog post. I have loved reading since I can remember! I also enjoy watching documentaries and fishing.